Most commonly, clients come to me after several years in business where they have reached a plateau. They have a general desire to grow their business and have tried and given up on a few different ideas. Often they’re working more hours than they would like.
They would like to reach out to more potential clients using or develop more products, but they also feel stretched and sometimes overwhelmed at the thought of adding new systems to an already very full schedule.
So to cut through the indecision, the confusion and overwhelm we start with the end in mind, and that is a clear revenue goal. You need to decide how much money you want to make and work backwards. Think of an amount of money that will allow you to enjoy the lifestyle that you want, treat your staff well, have the premises that you always dreamed about and give you enough left over so that you can invest and contribute to others.
Once you clear on your revenue target, you need to look at the volume of product and service sales you’ll need to make to hit that target. Is your business model scalable? If it isn’t, what could you add or change to make your business model more scalable?
Once you understand the volume of sales, then you need to look at the resources required to generate those sales. Do you have those resources already? If not, what will it take to get those resources? You also have to look at your current processes with a critical eye and ask is this still the best way to do things? Are your staff engaged in activities that take up a lot of time but are not highly productive? How could they be more productive? What processes are currently manually performed that could be automated cheaply?
A lot of people see the need to make these changes and improvements as obstacles. But I see them as goals. I see them as goals that can be defined, measured and accomplished within a set time- frame, and broken down into tasks and actions that you can accomplish on a weekly and daily basis.
And if it all still seems a bit much to put in the work to make your business really thrive, remember why you got into your business in the first place. I’m sure that it wasn’t to grind away day after day just to make a living.
So let me ask you a question. When would today be a good day to set some compelling goals and begin the pathway to the attainment?